In the 90s the word sustainability was not much of a big deal.
nobody really thought that it would become such essential material to talk about. i bought 1994 a freitag bag, more out of fashionable reason than thinking about saving resources, although i was aware of the choice of materials the bag was made out of. used truck tarps, bicycle tubes and seat belts. every bag one of a kind.
i still have this bag and somehow it is unbreakable. i love my freitag bag, even after 20 years. the other day i was talking about cool up cycled products which were produced way ahead of their time. Freitag popped in to my head and i searched the net.
i found out that freitag makes now clothing out of F-ABRIC, which will biodegrade completely within a couple of months if you throw it on the compost. All it takes to let it rot in heaven without leaving residues is a damp, warm compost heap – and a little help from the busy inhabitants of the pile.
In this world the idea of finding new ways to actually reduce man made materials and work with ready made natural materials is what i call sustainable glory.
not only buy green, start green from production to selling point.
may this video inspire new ways to explore what sustainability really means.